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eBusiness & Digital Data Analyst (H/F) – Recruté.e



Notre client

We are recruiting for our client, leader in luxury skincare, their eBusiness & Digital Data Analyst

The eBusiness & Digital Data Analyst will be responsible to build and infuse the data business intelligence into the full digital ecosystem of the group (Brand sites, eBoutiques, eRetail, Social media, Digital Media & eCRM). He will contribute to the digital data transformation of the group, building comprehensive tools and producing reports and analysis and helping the metiers to turn data into a real support to decision making, actionable recommendations and optimisation roadmap. The position reports to the senior director global ecommerce & digital and is based in Switzerland.

Vos missions

Your main responsibilities as a eBusiness & Digital Data Analyst will be :

Performance measurement & digital data strategy activation

  • Help digital metiers to define measurement needs and build the KPIs architecture
  • Build reporting tools and dashboards bringing an efficient data visualisation know-how
  • Work with developers to maximize dashboards automation (DATA studio) and deploy innovative monitoring solutions
  • Work with IT to secure data integrityProduce on-going and Ad-hoc in-depth analysis & reporting on the whole Group digital eco-system (digital media, social media, brand sites, eBoutiques, eRetail and eCommerce related CRM)
  • Gather available benchmarks
  • Work closely with metiers to turn analysis results into real support to decision making, actionable recommendations and optimisation roadmap

DATA Culture evangelisation

  • Define guidelines & document playbook to standardize tracking practices of the digital campaigns operated in a consistent way globally & locally
  • Guide the use of tools by the teams, and provide support on demand (ensure the proper use and sustainability of performance monitoring tools)
  • Animate the data steering committee

Tracking platforms maintenance

  • Identify internal & external data sources with related platforms, audit their set-up and propose optimisations
  • Ensure technological monitoring on emerging tools and solutions for eventual switch or addition
  • Maintain the platforms (GA,Hotjar,AB testing tools …) and document their play-book


  • Design the architecture of KPIs to pilot the digital/eBiz performance of the group
  • Maintain the corresponding documented tagging plan
  • Liaise with the markets & their digital agencies to integrate their specific tag needs
  • Liaise with the global digital team to define all the relevant events to track on all digital content and tools
  • Operate all needed changes in GTM globally
  • Steer the functional tests with IT, markets & digital agencies to secure the optimal integration of new tags deployment in the development workflow.


  • Place, remove, edit cookies on the group websites
  • Maintain their inventory and update the cookie policy accordingly
  • Ensure compliance with GDPR and other privacy rules and regularly check in a fast-evolving regulation

Profil & compétences

  • You hold a Master’s degree in engineering/statistics or equivalent
  • You have minimum 5 years of professional experience in business analysis, statistics studies & business intelligence connected with an eCommerce website
  • You hold an Google Analytics certification (Analytics IQ) with a solid practice in building tagging plan using GTM
  • You are proficient on Excell, PPT, keynote, ideally with experience on analytics tools (Data Studio…), SAP reporting tool and SQL
  • Your understanding of eBusiness, data, digital media & eCRM will be key to perform in your mission
  • You are passionate about data, figures and data-driven business insights and eager to share your passion
  • You have a keen interest in luxury, cosmetic industry, Switzerland and multi-cultural environment
  • You can make numbers presentation meaningful and beautiful from a strategic and operational perspective in an international luxury brand environment
  • Your English is fluent, any other language is a plus



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